*NSYNC
Fans are grasping at any information they can to satisfy their curiosity about *NSYNC’s hiatus. To this day, the members of the boy band still trend on google, but not for the reasons *NSYNC fans want them to. So we created a campaign to end the search and bring back the boys.
CW: Lindsay McParlane
AD: Kiely Sutton & Alex Ebright
The Seeding Kit
Our goal is to leverage superfans on both social and through seeding kits to create UGC that reaches the members of *NSYNC.
The Launch
Real *NSYNC superfans promote the seeding kit to their instagrams, in an effort to raise awareness/UGC and convince the boys to come out of hiding.